Cereals & Oats

Breakfast splits two ways on this aisle, instant oatmeal and box cereal on one side, freeze-dried fruit and cream of wheat on the other. Maple nut and original instant oatmeal sit next to a variety pack, cinnamon puffins cereal handles the mornings that need less negotiation with a kid, and freeze-dried raspberries, strawberries, bananas, and mangoes turn up alongside organic cream of wheat and cream of oat.

Oats and cereal and granola split into their own sub-aisles below. We buy it the way we buy everything, in small runs, and order by noon still goes out same day.